The Big Game that delivered (mostly) big ads and (mostly) big stars. See which spots were the night's big winners
Alicia Silverstone is still Clueless, Walt and Jesse are still cooking, and Adam Driver will only work with himself
In this year’s Big Game commercials, Eugene Levy thrills, Zendaya sells, and Pete Davidson takes one for the team
Watching the Beijing games from home is more accessible—and safer—than ever
Everyone has their own focal point on Super Bowl Sunday. Some viewers are there for the halftime show. Others watch…
The plan was coming together for the Teti family last weekend. “You take the kids to gymnastics class in the…
The underdog Houston Texans came into Arrowhead Stadium brimming with confidence for their contest against the…
The NFL playoffs are not just a showcase for the players. The postseason, with its gigantic TV audiences, also…
The original plan was that football would simply continue forever. Every Sunday, the men would dress up in colorful…
They are the eight most generous teams in football. The Dolphins, Bengals, Jaguars, Chargers, Washingtons, Lions,…
If you watch football for any length of time, you will hear announcers parrot the same familiar phrases. Clichés are…
No technological trick has done more to shape our experience of TV football than the slow motion instant replay.…
The New England Patriots were exhausted yet exultant. They had faced down the Philadelphia Eagles in a tense Week 11…
Since his 2017 debut, CBS football analyst Tony Romo has been the crown prince of the NFL announcing world. Upon his…
Ad Man X is an award-winning creative executive at a major national agency in Chicago. He has overseen TV ad…
As the fourth quarter drew to a close in the Chicago Bears’ Week 8 home game against the Los Angeles Chargers, the …
Coming back from commercial late in the second half of Week 7’s Patriots-Jets contest, ABC showed a clip of four…
In the third quarter of the Cleveland Browns’ 28-32 loss to the Seattle Seahawks, Cleveland quarterback Baker…
Specialists—athletes who are good at one particular thing—are not unique to the sport of football, but the gridiron…
NBC’s Sunday Night Football uses a standard set of visual effects to spotlight key players in that evening’s…